Proof that consumers own your brand as much as you do.

How Two Coke Fans Brought the Brand to Facebook Fame
Soda Has Most Popular Page After President, in Collaboration Between Creators and Marketer

by Abbey Klaassen

Published: March 16, 2009

NEW YORK (AdAge.com) -- Pop quiz: Who has the most popular page on Facebook? Barack Obama. Who's second? Coca-Cola. Yes, sugared water runs second only to the leader of the free world. Who was it again that said people don't want to be friends with brands?

Coca-Cola still remains perplexed over why, of the 253 pages on Facebook devoted to the beverage, Messrs. Sorg and Jedrzejewski's page is the only one that has amassed millions of 'fans.'
Coca-Cola still remains perplexed over why, of the 253 pages on Facebook devoted to the beverage, Messrs. Sorg and Jedrzejewski's page is the only one that has amassed millions of 'fans.'

The Coke page, which totals 3.3 million "fans," wasn't even created by Coca-Cola, but by a pair of Los Angelenos who just love Coke.

In late August 2008, aspiring actor Dusty Sorg was hunting for a Coca-Cola fan page he could join on Facebook. He didn't find one that seemed legitimate so he hunted down a high-resolution digital image of a Coke can, uploaded it to Facebook and made a page.

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Comments

[Ryan Thomas]

Great article. Thanks for posting this. I'm sure that there is a sweet spot between building a new brand with mass media and leveraging consumer equity with an old brand.

Strategy meetings should include finding where a brands balance lays.