Vincor Canada selects HQvB to create campaign for Growers Cider

Vincor Canada has selected Huxley Quayle von Bismark to create a new multi-media campaign for Growers Cider, Canada’s Number One Cider brand.

“The cider category is experiencing strong growth and as the leading brand we want to make sure we protect our market share position and keep giving back to our many, loyal consumers” says Nadine Iacocca, Brand Manager at Vincor. “After meetings with HQvB, we felt they offered a strong mix of consumer insight and creative thinking that will help us get closer to our audience.”

“Everyone here at HQvB is excited to work on this brand”, says Mark Tawse-Smith, Partner at HQvB. “Growers has a great, long history in the category and we feel strongly that our new vision of advertising not only marries well with how their audience consumes media, but will help us offer the client exceptional value.

Obviously, we can’t say what we’re planning, but we can say that the campaign will be centered around an idea that will get people involved with the brand.”

Comments

[Jeff]

Congrats on the win. I am in the final stages of developing a patnership with Vincor and a client of mine and they are great to work with.

[Dave]

Nice one boys!