Bullshit isn't recession-proof. When times are good and everyone is spending, bullshitting people into thinking your silo laden agency is really integrated can work. Bullshiting people into thinking that those award show freebies are a way of showing real, paying clients what your shop is capable of, can work.
But when times get tough, and people look hard, really hard, at what they're paying for and what they're getting, bullshit is just that.
We think the recession is a good thing. It'll help the industry get back to focusing on what our real job is - helping real clients sell real products. This will be a time when the better agencies look at every part of their business for ways to be better and add more value.
You know, what they should have been doing all along.
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