Just look at the ad below, it's abysmally bad. It's like they let some junior designer from the 1995 Matchbook School of Advertising take a crack at the Canadian Advertising Week ad.
One would think that the ICA, which is supposed to represent the best agencies in Canada, could, nay should, be able to do a better ad themselves. And for the very first Advertising Week in Canada of all things. Yikes!
I know there are some decent folks at the ICA, but this ad gives the impression that either they have no idea what good advertising is, or they just don't care. Neither impression is great when you consider that these people are supposed to representing the industry and are consulting with advertisers on agency selection.
Is this from a high school design contest the ICA ran?
That or one of the board members wife/husband/gf/kid is looking to break into the business and needs an ad that "ran" for their book. And what a fine book that will be.
Posted by: Dave | August 04, 2008 at 01:24 AM