This upcoming Wednesday HQvB will once again pit our new vision, passion and lean-mean-fighting-machine model up against three traditional agencies. The prize? Appleton Rum's national account.
Even though there are four agencies in the running, we think our chances are 50-50. Why? Because essentially what we have here is three shops that basically represent the same old thing, and then our new thinking.
It's a clear choice for any client. You either want the traditional set-up, with it's armies of account people, it's departmentalized structure and hourly billing, or you want something new.
In our case, what's new is a belief that ideas that get people involved are more powerful than ideas that engage people "at multiple contact points". What's new is a model truly without departments where senior-only, equal partners come together to offer different perspectives and skills, but all pulling in the same direction. And it's our belief that traditional agencies waste too much of a client's resources on low-value administration, insane studio charges and unsightly mark-ups.
Lastly, we think it's kind of funny that agencies say they can help clients navigate through a new 2.0 world that they themselves don't live in, or truly understand. The HQvB brand lives in advertising, it lives online, it lives in social media, it lives in PR. And we cross these media seamlessly.
Last time we checked of the four remaining agencies, we're the only ones who do this.
Here's hoping our pitch arrow is big enough to take down the dinosaurs.
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