I came across this article on the Marketing and Innovation Blog. It's a good guide for marketers and agencies alike about how to properly use advergaming to involve your audience in your brand.
10 Ways Your Company Can Use Advergames (Part I)
by: Alex Eperjessy via Business and Games Blog
So what about them advergames? Some people simply ignore/dismiss them, other swear by them. Then there's that category of people/companies who figure that all they have to do is buy some silly casual game, slap their logo all over it, put it on their website and voila, mission accomplished, budget well spent. The only problem with that approach is that it's the least interesting thing you could do. It's so boring and uninspired that most people don't even notice the company's game, despite the PR flood that comes with it.
That being said, let's look at some ways to make it more likely that people will talk about your company's advergame, should you decide to get one. (Five ideas today, five in the next installment).
1. As a way to give people some casual insight into what is it that your company actually does and how it does it. This is simple - say you're a delivery company. The game you can comission is one where the player is put in charge of managing a part of the delivery network. Keep it simple and fun but do keep one final goal in mind. Once I'm done playing the game, I need to have learned something about the way you go about your business. Although this is quite intuitive, it's still surprising to see how many companies release games where you have to get a frog across the street.
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