The Shock Doctorine

A provocative short film by the authojr of No Logo, Naomi Klein. Watching it, one can't help but wonder if new technologies aren't having a shocking effect on the ad industry, with clients and agencies willing to listen to anyone who shouts out "social media"!

It also leaves the question open about whether one could shock a community of people, a target audience in old world agency terms, in order to change their perceptions about an issue or brand.

Have a watch.