Measuring the effects of social media

Follow the link below to watch how Sea World in San Antonio used social media and the internet to augment and bring forward the launch of a new ride. They started by getting enthusiasts of roller-coasters involved all over the country and then fed them and other people on the net with lots of great content before the ride opened.

Upon launching the ride, exit surveys of guests showed that more people became interested in the ride through the internet than through their advertising.

Lots of great ideas for social media campaigns, and lots of ways to measure the effects of the social media campaign.

http://redcouch.typepad.com/weblog/2008/03/gntv-making-a-s.html