HQvB becomes Canada's first ad agency to commit to becoming carbon neutral.

At Huxley Quayle von Bismark we believe that it’s not only important to be good at what you do, but to be good at how you do it.

Part of our commitment to be a better agency is to adopt an aggressive environmental and sustainability policy. As corporate good citizens we are taking action to ensure we cause as little environmental impact as possible as well as reduce then neutralize our carbon footprint.

We are working with a leading innovative organization called ERA Ecosystem Restoration Associates. Since we are committed to doing our part to address Climate Change ERA is a perfect fit as their carbon offset program, EcoNeutral, offers multiple benefits to the planet.

The many co-benefits of restoring ecosystems includes reviving animal and fish habitat, improving flood control and water filtration, restoring the natural beauty of the landscape, generates employment as well as offering a carbon benefit.

Together, with our clients, we will be creating powerful ideas that get people involved in brands. And at the same time, we'll be creating a better place or our children

Highlights of Our Commitment

• We will reduce by storing files electronically, and whenever possible, presenting ideas digitally rather than cranking out tons of paper.
• We will only be buying office supplies that are made from 100% recycled material.
• We are committed to reducing our carbon footprint by:
o Riding our bicycles, taking transit, or carpooling to work.
o We’ll be giving preference to food-service suppliers who source locally.
o Our office has big windows, so we’re turning off the lights during the day.
o We have cut down on printers in the office, making due with one, networked machine.
o We are using new technology to meet face-to-face with our clients online more often, saving on driving back and forth for meetings.
o We are switching our lighting to CFL.
o We are purchasing stainless steel coffee mugs to reduce the mount of paper coffee containers and water containers. Chris Hall has committed to only drink water from his commemorative 2005 Masters’ Beer Cup.
• We are working with industry leaders to support carbon-offsetting projects in Canada and around the world.
• We are committed to working with suppliers who are also environmentally conscious. Those who have a viable sustainability plan will be given preference in our bidding system.

A Breakthrough Offer

We’re willing to put our money where our earth is. In order to encourage advertisers to join us in this cause, we’re offering a 10% eco-discount to clients who have a viable sustainability plan. These funds will be directed to carbon offsetting projects in Canada and around the world in the name of the client.
So now, it’s not only good business hiring HQvB, it’s good for the earth as well.

Comments

[Phil Kirwin]

That would be 2nd agency... we've been doing this for 5 years mate! Glad you have seen the light, the CFL light that is!

This coming from the smart Brit ;-)